Hi,
I'm Alyona
The Digital Designer.
Hi,
I'm Alyona
The Digital Designer.
2024 — currently
2024 — currently
Product Designer @ BCS World of Investment
Product Designer @ BCS World of Investment
2020 — 2023
2020 — 2023
Product Designer @ Open Bank
Product Designer @ Open Bank
2019 — 2020
2019 — 2020
UX / UI designer @ AIC
UX / UI designer @ AIC
About
About
I provide forward-thinking design solutions from scratch to production. Currently, I am responsible for business goals and the overall experience of user acquisition and engagement within the product.
I provide forward-thinking design solutions from scratch to production. Currently, I am responsible for business goals and the overall experience of user acquisition and engagement within the product.
Principles
Principles
- Start with the problem
- Create stories, not interfaces
- Keep it simple
- Start with the problem
- Create stories, not interfaces
- Keep it simple
Margin trading. BCS World of Investment
Margin trading. BCS World of Investment
Designed new margin trading product — financially significant product of the company and grown retention on 21% / convertion on 16%
Designed new margin trading product — financially significant product of the company and grown retention on 21% / convertion on 16%
Role
Role
Product Designer
Product Designer
Scope
Scope
UX / UI, UX research
UX / UI, UX research
Result
Result
Retention +20%, conversion to activation +23%
Retention +20%, conversion to activation +23%
Redesign & Product Design. Open Bank
Redesign & Product Design. Open Bank
Redesigned credit products for the web and mobile B2C application for one of the largest local banks in the country
Redesigned credit products for the web and mobile B2C application for one of the largest local banks in the country
Role
Role
Product Designer
Product Designer
Scope
Scope
UX / UI, Redesign, Prototyping, UX Research
UX / UI, Redesign, Prototyping, UX Research
Result
Result
CSI +3, Retention +22%, Revenue +10%
CSI +3, Retention +22%, Revenue +10%
Retention in the final stage of registration
Retention in the final stage of registration
Designed a retention concept for the final stage of registration so that users would remain in the app while their account was being opened.
Designed a retention concept for the final stage of registration so that users would remain in the app while their account was being opened.
Role
Role
Product Designer
Product Designer
Scope
Scope
UX / UI, UX research
UX / UI, UX research
Result
Result
The researched concept
The researched concept
Redesign. BCS World of Investment app
Redesign. BCS World of Investment app
Under my leadership, together with the design team, we redesigned the application for one of the largest investment companies in Russia
Under my leadership, together with the design team, we redesigned the application for one of the largest investment companies in Russia
Offline only
Role
Role
Lead Product Designer
Lead Product Designer
Scope
Scope
Leadership, UX / UI, UX research
Leadership, UX / UI, UX research
Result
Result
Conducted research, sent for development for A/B testing
Conducted research, sent for development for A/B testing
Сoming soon
Transferring clients from Open Bank to VTB Bank
Transferring clients from Open Bank to VTB Bank
Designed the interface for transferring customers between organisations. Audience: customers who have credit cards and loans.
Designed the interface for transferring customers between organisations. Audience: customers who have credit cards and loans.
Figma
Сoming soon
Role
Role
Product Designer
Product Designer
Scope
Scope
UX / UI, Prototyping, UX Research
UX / UI, Prototyping, UX Research
Result
Result
92% of clients transferred
92% of clients transferred
Let’s work together
Let’s work together
Interested in collaborating?
Reach out and let’s get started!
Interested in collaborating?
Reach out and let’s get started!
Connect on LinkedIn
Connect on LinkedIn