Making a redesign web banking and iOS & Android app for Open Bank, the private bank in Russia
Making a redesign web banking and iOS & Android app for Open Bank, the private bank in Russia
Making a redesign web banking and iOS & Android app for Open Bank, the private bank in Russia
About Company
About Company
Open Bank is a former Russian universal bank that has been part of VTB Group, Russia's largest state-owned bank, since 2022.
Open Bank is a former Russian universal bank that has been part of VTB Group, Russia's largest state-owned bank, since 2022.
In 2022, a new visual style for the interface was designed, and during 2023 all of the bank's products had to be converted to the new design.
In 2022, a new visual style for the interface was designed, and during 2023 all of the bank's products had to be converted to the new design.
Role
Role
UI/UX Design, Product Strategy, Prototyping, Design system
UI/UX Design, Product Strategy, Prototyping, Design system
Scope
Scope
UX / UI, Redesign, Prototyping, UX Research
UX / UI, Redesign, Prototyping, UX Research
Tools
Interview, A/B testing
Audience
Audience
All the company's customers
All the company's customers
Platform
Platform
Web, Mobile
Web, Mobile
Tools
Tools
Interview, A/B testing
Interview, A/B testing
Idea
Idea
Idea
The main idea is to redesign the personal banking for web and mobile, making financial management simpler, more intuitive, and visually consistent. The old interface is hard to navigate and not aligned with modern UX patterns or mobile user habits, the design is outdated
The main idea is to redesign the personal banking for web and mobile, making financial management simpler, more intuitive, and visually consistent. The old interface is hard to navigate and not aligned with modern UX patterns or mobile user habits, the design is outdated
Project Overview
Project Overview
Project Overview
I redesigned the personal banking for web and mobile and fixed mistakes application process for multiple B2C loan products (overdraft, credit, credit line, etc.)
I redesigned the personal banking for web and mobile and fixed mistakes application process for multiple B2C loan products (overdraft, credit, credit line, etc.)
Details
Details
Details
The redesign had to be done in such a way that minimal backend work was required during development.
The redesign had to be done in such a way that minimal backend work was required during development.
Open WEB online banking
Open WEB online banking
No updates for eight years.
Outdated design and experience.
No updates for eight years.
Outdated design and experience.
Research & Discovery
Research & Discovery
Research & Discovery
First, I compiled a collection of benchmarks for credit and other banking products offered by competitors in the local and global markets.
First, I compiled a collection of benchmarks for credit and other banking products offered by competitors in the local and global markets.
During the redesign process, I fixed interface errors and refined the customer journey where possible, suggesting ways to simplify the process. I was lucky to have access to the user support and discovery team, and their insights were really helpful.
During the redesign process, I fixed interface errors and refined the customer journey where possible, suggesting ways to simplify the process. I was lucky to have access to the user support and discovery team, and their insights were really helpful.
In-depth research confirmed the existence of а user pain point:
40% of users do not understand where to find complete information about the status, amount and date of credit card payments.
Users want to see all payment information in one place
In-depth research confirmed the existence of а user pain point:
40% of users do not understand where to find complete information about the status, amount and date of credit card payments.
Users want to see all payment information in one place
In-depth research confirmed the existence of а user pain point:
40% of users do not understand where to find complete information about the status, amount and date of credit card payments.
Users want to see all payment information in one place
Mobile First
Mobile First
Mobile First
Started with redesigning the mobile app — most transactions and purchases are made in the bank's app, so mobile first.
Prepared several design versions. This variant was chosen based on discussions with stakeholders and hallway usability testing:
Described all card states
User interface testing
We used the most available research methods
Hallway Testing
Remote Usability Testing
A/B Testing
User interface testing
We used the most available research methods
Hallway Testing
Remote Usability Testing
A/B Testing
User interface testing
We used the most available research methods
Hallway Testing
Remote Usability Testing
A/B Testing
WEB Online Banking redesign
WEB Online Banking redesign
WEB Online Banking redesign
I redesigned it based on the app, as it is important to maintain continuity and a consistent visual style for all of the bank's products across all platforms.
I redesigned it based on the app, as it is important to maintain continuity and a consistent visual style for all of the bank's products across all platforms.
To minimise changes to the backend, I kept the column layout of the old personal account
To minimise changes to the backend, I kept the column layout of the old personal account
And again… Testing
And again… Testing
Results
Results
In August 2023, we launched the redesign mobile and web of Open Online Bank. We refined and enhanced it every day. In 2024 it becomes a part of VTB Bank — Russia's largest state-owned bank
+3
+3
Increased CSI
+22%
+22%
Retention's growth
+₽3M per month
+₽3M
per month
Company's income from increased
credit card activation & borrowing
Let’s work together
Want to talk about this case study or have any questions for me? I’d be glad to chat about it.
Alyona Zhelezova
Alyona Zhelezova
Let’s work together
Want to talk about this case study or have any questions for me? I’d be glad to chat about it.